COPYWRITER & CONTENT STRATEGIST


About

Katherine "Kat" Yocum (she/her) is a witty storyteller and editorial strategist with a flair for designing proprietary frameworks and shaping enduring brand narratives. With a unique blend of marketing insight and creative finesse, Yocum brings over six years of experience in crafting content that doesn’t just engage but actively advocates for a more inclusive future.

Her academic foundation—a Master of Arts in Writing and a Bachelor of Arts in English—has informed her expertise in narrative depth, precision editing, and research-driven storytelling. These abilities empower Yocum to engage deeply with every project, blending analysis and creativity in ways that make brands unforgettable.

Throughout her career, Yocum has continuously pushed boundaries, introducing equitable initiatives to create communications that resonate across diverse audiences. As a copywriter, editor, and digital marketer, she has not only developed impactful content but has also pioneered strategies that boost engagement and forge lasting connections. Known for her versatility and dependability, Yocum consistently goes above and beyond, adeptly taking on diverse tasks and completing them precisely and efficiently.

Beyond the professional realm, Yocum is driven by a fervent dedication to justice, the arts, and well-being, weaving this purpose-driven focus into every project. Her commitment to thoughtful, nuanced writing supports her mission to amplify underrepresented voices, promote the health of the planet, and contribute meaningfully to the conversations that matter.

Select Works

Web Content, Branding, & Books

eBooks & White Papers

Email & Social Campaigns

Trusted by These Brands & Their Team Members:

Experience & Education

Copywriter & Editing Lead, BREAKTHRU

2022 - 2024

Development Coordinator, Chicago History Museum

2021 – 2022

Digital Marketing & Content Specialist, Orange Marketing Group

2017 – 2021

Copywriter & Editorial Assistant, Spalding University

2017 – 2021

Master of Arts; Writing

Spalding University

Bachelor of Arts; English

Grace College

Racial Equality & the Law

University of Akron

Awards & Certifications

  • Digital Marketing Certification, HubSpot, 2025

    Editing Mastery Certification, LinkedIn, 2023

    Invited Guest Lecturer, Grace College, 2023

  • Blackbaud Altru Fundamentals, Blackbaud, 2021

    Inbound Marketing Certification, HubSpot, 2021

    Emerging Writer Award, Spalding University, 2020

  • Excellence in English Award, Grace College, 2020

    Summa cum laude distinction, Grace College, 2020

    Dean’s List, Grace College, 2017 - 2020