COPYWRITER & CONTENT STRATEGIST
About
Katherine "Kat" Yocum (she/her) is a witty storyteller and editorial strategist with a flair for designing proprietary frameworks and shaping enduring brand narratives. With a unique blend of marketing insight and creative finesse, Yocum brings over six years of experience in crafting content that doesn’t just engage but actively advocates for a more inclusive future.
Her academic foundation—a Master of Arts in Writing and a Bachelor of Arts in English—has informed her expertise in narrative depth, precision editing, and research-driven storytelling. These abilities empower Yocum to engage deeply with every project, blending analysis and creativity in ways that make brands unforgettable.
Throughout her career, Yocum has continuously pushed boundaries, introducing equitable initiatives to create communications that resonate across diverse audiences. As a copywriter, editor, and digital marketer, she has not only developed impactful content but has also pioneered strategies that boost engagement and forge lasting connections. Known for her versatility and dependability, Yocum consistently goes above and beyond, adeptly taking on diverse tasks and completing them precisely and efficiently.
Beyond the professional realm, Yocum is driven by a fervent dedication to justice, the arts, and well-being, weaving this purpose-driven focus into every project. Her commitment to thoughtful, nuanced writing supports her mission to amplify underrepresented voices, promote the health of the planet, and contribute meaningfully to the conversations that matter.
Select Works
Web Content, Branding, & Books
eBooks & White Papers
Email & Social Campaigns
Trusted by These Brands & Their Team Members:
Experience & Education
Copywriter & Editing Lead, BREAKTHRU
2022 - 2024
Development Coordinator, Chicago History Museum
2021 – 2022
Digital Marketing & Content Specialist, Orange Marketing Group
2017 – 2021
Copywriter & Editorial Assistant, Spalding University
2017 – 2021
Master of Arts; Writing
Spalding University
Bachelor of Arts; English
Grace College
Racial Equality & the Law
University of Akron
Awards & Certifications
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Digital Marketing Certification, HubSpot, 2025
Editing Mastery Certification, LinkedIn, 2023
Invited Guest Lecturer, Grace College, 2023
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Blackbaud Altru Fundamentals, Blackbaud, 2021
Inbound Marketing Certification, HubSpot, 2021
Emerging Writer Award, Spalding University, 2020
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Excellence in English Award, Grace College, 2020
Summa cum laude distinction, Grace College, 2020
Dean’s List, Grace College, 2017 - 2020